A Wisconsin DPC Clinic Landed at No. 909 on the Inc. 5000. Its Memberships Start at $39 a Month.

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Sources: Solstice Health Revenue Grows 381% in Three Years, Propelling Company to No. 909 on Inc. 5000 — ACCESS Newswire, August 11, 2026 · Solstice Health Named a 2026 Future 50 Company for Redefining Healthcare Through Its Direct Primary Care and Direct Surgical Care Model — ACCESS Newswire, July 2026 · Direct Primary Care membership pricing — Solstice Health · Who We Are — Solstice Health · Direct Access Labs — Solstice Health · Locations — Solstice Health · Inc. 5000 — America's Fastest-Growing Private Companies · Frontier Direct Care Named One of America's Fastest-Growing Private Companies on Inc. 5000 List — PR Newswire, August 12, 2025 · Solstice Health's subscription health plan eliminates insurance from routine care — BizTimes Milwaukee

Solstice Health charges $39 a month for patients under 21, $59 for adults through age 59, and $79 for anyone 60 and over, according to its own pricing page. On August 11 the Oconomowoc, Wisconsin clinic announced that it grew revenue 381% between 2022 and 2025 and landed at No. 909 on the 2026 Inc. 5000.

Run those two facts together and the question writes itself. Inc. ranks on percentage growth rather than dollars, and Solstice sells considerably more than monthly fees.

Two press releases, three weeks apart

Three weeks before the Inc. 5000 announcement, Solstice was named to the 2026 Future 50, an award BizTimes Media and the Metropolitan Milwaukee Association of Commerce give to fast-growing companies in southeastern Wisconsin. That release included a different metric. Over the past three years, Solstice said, it grew its patient population by more than 140% and went from three locations to five.

Set those two numbers against each other and the first thing you notice is that they aren’t the same kind of number. Revenue growth of 381% is a measured value. “More than 140%” is a floor with no ceiling attached, and a company that grew its panel 145% and a company that grew it 300% would both write that sentence.

The windows don’t line up either. The revenue figure covers 2022 through 2025. The patient figure covers “the past three years” as of July 2026. So this isn’t arithmetic you can close, and it’s worth resisting the urge to try.

What you can do instead is read the price list.

The price list runs well past the membership

Solstice opened in 2012 as Wisconsin’s first direct care clinic, founded by Dr. Timothy Murray. What it sells today goes well past a primary care membership. Its site lists an ambulatory surgery center and clinic on North Mayfair Road in Milwaukee, a hyperbaric oxygen therapy center in Brookfield, direct access lab testing, medically supervised weight loss, IV nutritional therapy, and regenerative cell therapy across five southeastern Wisconsin sites.

The company describes itself as the nation’s only healthcare organization integrating Direct Primary Care and Direct Surgical Care under one model, quoting bundled prices before treatment. Solstice says that bundled pricing on surgical care saves patients and employer partners 70% to 80% compared with traditional healthcare options. Take that as the company’s claim rather than an independent finding, and note that surgical pricing varies enormously by procedure, facility, and region.

Most of those lines price per episode rather than per month, and the bigger ones run into the hundreds of dollars a session. A single hyperbaric treatment is listed at $399. Monthly pricing turns up in more than one place, though. Direct access lab testing is its own $10 monthly membership, and Solstice’s page lists it as free with a DPC membership. Hyperbaric oxygen has a monthly option of its own at $365 billed monthly, with a three-month minimum. Prices vary by service and by site. The Inc. 5000 release says the same thing from the other direction, describing members as receiving laboratory testing, imaging, and medications at wholesale pricing.

“More patients, families and employers are realizing that healthcare does not have to be expensive, confusing or impersonal,” Murray said in the August 11 announcement.

What the ranking does and doesn’t measure

Inc. ranks the 5000 by percentage revenue growth over three years, not by revenue. Solstice’s announcements don’t include a dollar figure. A clinic going from $2 million to $10 million and a clinic going from $20 million to $100 million post the same percentage, and the list treats them the same way.

The relative movement is still real. Solstice ranked No. 1,520 on the 2025 list and climbed 611 spots this year, which means it grew faster in the newer measurement window than in the older one. This year’s honorees posted a median three-year growth rate of 130%, so Solstice ran close to three times the middle of a list already selected for fast growth.

DPC companies showing up on this list at all is fairly new. Frontier Direct Care, a Texas employer-focused near-site operator, debuted at No. 464 on the 2025 list with ten clinics and more than 20,000 patients. Different model, different state, same signal. Membership medicine has reached the point where its operators are competing in general business rankings instead of being described as an experiment.

What This Means

If you’re a physician running the numbers on a DPC practice, look past the award and study the shape of the revenue.

A membership-only practice scales in a straight line. Sign forty more patients, collect forty more monthly fees, and the panel eventually fills. That’s the point of the model for a lot of doctors. Solstice puts its own doctors around 600 patients against what its site calls a national average of over 2,000, and a panel that size gives you a revenue line you can predict twelve months out. That practice can be a very good living. It will not produce Inc. 5000 percentages, and it doesn’t need to.

The other shape stacks cash-pay service lines on top of the membership base. Labs. Imaging. Dispensing. Infusions. Surgery, if you’re willing to build or buy a facility. Those lines carry real capital costs, real staffing, real regulatory exposure, and they pull the practice toward something that operates less like a small clinic and more like a company. Physician dispensing rules alone vary by state, and physicians are responsible for verifying their own state’s requirements. DPC Frontier tracks them.

Both are legitimate. They’re just different businesses wearing the same three letters, and the industry tends to blur them when it reports growth. Solstice’s announcements don’t break out revenue by service line, so nobody outside the company can say what share came from where. But when you see a DPC number that looks too good for the membership math, the price list is where to look first.

The 2026 Future 50 luncheon is September 18 in Milwaukee. Solstice has five locations across southeastern Wisconsin, and Murray’s line in the Future 50 release was that the company is “just getting started.”